What we do

LiveLogic is a Business Intelligence (BI) firm based in Dallas, Texas. We deliver world-class custom BI, Analytics, and data warehousing solutions, either in the cloud or in your data center.

LiveLogic history

We (the founders) met while working together in the Business Intelligence (BI) practice of Navigator Systems. Over the course of several years, countless brainstorming conversations, and a trip to Brazil, we decided to quit our excellent jobs to strike out on our own. We had heard of a book called “Jump and the Net Will Appear”, and even though we hadn’t read it, the title became our mantra. We spent the first week in LiveLogic’s existence in seclusion in Austin working through things like what our name would be, which customers we planned to target, and how we were going to survive without income until we landed a few clients. We worked on an elevator pitch that to my knowledge was never successfully delivered. We had a strong desire to not be a “me-too” BI shop, and we agreed that we would never hire a grumpy techie.

Our first clients

We landed several outstanding clients early on, including Reddy Ice, LSG Sky Chefs, and Hanson Building Products, and have grown steadily over the years. Several of our other key clients along the way include EDS (now Hewlett Packard), Greyhound Lines, the Dallas Mavericks, and Sally Beauty Supply. In 2010, we were selected to the Inc. 5000 list for the second year in a row. In spite of our success, we weren’t satisfied, mostly because we had in effect become a “me-too” BI shop, something we had vowed not to do. For the last several years, we have been working hard to differentiate ourselves from other BI shops.

Differentiated Business Intelligence

Our first real effort at differentiation was ramping up on Microsoft’s excellent budgeting and forecasting tool, PerformancePoint Planning. We built a demo based on a fictitious company called Kontiki Yacht Company that highlighted the features of the product, but more importantly illustrated our deep understanding of the process of budgeting in a large company. We were getting asked to present our demo and to bid on projects all over the country, and were convinced that we had hit on a significant differentiation that would fuel our growth. Sadly, Microsoft decided to pull the plug on PerformancePoint Planning in January of 2009, forcing us to change course.

The course we chose to focus on was customer intelligence, which lined up nicely with many of the solutions we had built for our clients. Most companies can’t tell one customer from another, have multiple customer records for each customer, and therefore never know who their good customers are, are unable to prevent customers from leaving, and have no idea which mediocre customers are on their way to becoming great customers. The result is that companies treat all customers equally, which results in spending the same amount of money trying to sell to and retain a bad customer as they do on their best customers. We have been extremely successful in helping our clients with their customers, and if you need help here, give us a call.

Dashboards in the cloud for craft brewers

Our latest offering is one that simply wasn’t possible a few years ago, and one that we are extremely excited about. We have developed a dashboard that allows craft brewers to monitor and analyze their key metrics, viewing the overall health of their brewery at-a-glance on the home page, having key charts and graphs on supporting pages, all with the ability to drill into any level of detail. A custom-built solution would cost several hundred thousand dollars, but with the dashboard we’ve developed, it is available to brewers for an affordable monthly subscription. The dashboard is “in the cloud”, meaning that the data and software are stored on a server that brewers access securely via the internet. The data is automatically updated on a regular basis, and provides world-class BI to craft breweries, giving them the same high-powered decision-support tools used by giant enterprises at a tiny sliver of the cost.

One of the strongest attractions we had to the craft beer movement was their deeply ingrained code of ethics, and how they put their values at the forefront of everything they do. Craft brewers believe in using premium ingredients, stuff that you can actually pronounce, passionately crafting delicious, innovative beer with soul and integrity, which is in direct contrast to the mass-produced beers that you see on TV, many of which contain corn, rice, and other fillers to keep the cost (and taste) down.

LiveLogic Client Appreciation Night at the W

LiveLogic Client Appreciation Night at the W

Our values

It’s impossible to describe LiveLogic without talking about our values. We speak to everybody we interview at length about them, making sure that they are a good fit not only on the professional side, but on the moral fiber side. We evaluate which clients we want to work with, what kind of work we do, who we partner with, and pretty much every decision we make against our values. They are:


Life is too short to do something you hate just to make a living. We love what we do and have fun both at work and at play. We joke around a lot, which doesn’t mean all the jokes are good (I’m talking about you, Bob!), but the spirit is light-hearted and the mood is (generally) loose.


We pour ourselves into what we do, learning everything we can, talking to others who share the same passions, solving difficult problems that make people’s lives better. We aren’t clock-punchers, and we don’t go through the motions. We hustle. We try. We stick our necks out.


Either you got it or you don’t. You can’t have a little integrity. We believe in doing the right thing, whether we benefit or not, whether we could “get away” with it or not.


We are really good at what we do. We are always learning, always improving on the very best ways of doing things, and we have extremely smart and hard-working people. The results are extraordinary.


We are creative, constantly searching for smarter, better solutions. We try lots of things, fail on many, but succeed in many others. We aren’t satisfied with “good enough”, with ordinary success.


We are in business to make a living, and we wouldn’t be here unless we turned a profit.